Strategy Consulting in Prestige Wines & Spirits

WAW is a premier strategy consulting firm dedicated to empowering
prestige Wines & Spirits brands to thrive in the global marketplace

We craft actionable strategies that blend deep industry expertise with a rich understanding of international luxury, transforming complex challenges into clear roadmaps for business growth.

OUR EXPERTISE

Customer Strategy

We help optimize customer relationships and distribution models to enhance brand value and loyalty.

Our comprehensive approach—from Direct to Consumer strategies, Retail Excellence to impactful brand experiences—unlocks long-term customer value while aligning with your business goals and brand storytelling.

Brand Strategy

We help craft distinctive narratives that reinforce prestige positioning and create lasting connections.

By aligning business aspects with a strong brand identity, we optimize your customer base and attract new prospects through compelling brand platforms, relevant brand extensions and iconic brand homes.

Product Strategy

We help brands to strengthen their position in the prestige W&S landscape while staying true to their heritage and strategic ambitions.

We guide innovation cycles and offer diversification to ensure our clients’ continued relevance and success.

INSIGHTS & NEWS

Decanting Prestige Wines’ high price dilemma

Discover our latest insight about the prices increases : What are the risks? How to control price increase? How to hedge?

OUR APPROACH

Cross-Sector

Expertise

In-depth knowledge of both Wines & Spirits and Luxury sectors specificities and challenges.

Operational & Pragmatic

Business Acumen

Effective, actionable & results-driven strategies at the service of both HQ and Estate teams.

Bespoke

Strategic Solutions

A tailored approach to fit the singularity of your structure, fostering sustainable and authentic growth.

at welcome@wearewaw.com or call + 33 6 65 73 42 47