What We Do

WAW Expertise

Customer Strategy

Direct-to-Consumer

Strategic control over distribution is a key lever to master and elevate brand image & exclusivity.

WAW supports Maisons in rethinking their overall distribution model through the implementation of relevant Direct-to-Consumer strategies (alongside Trade & Wholesale) that will unlock and maximise customer long time value.

Retail Excellence

We help optimise every touchpoint to deliver seamless, high-impact luxury experiences. From enhancing in-store and digital journey to maximizing performance across channels, we create meaningful connections with discerning consumers.

By combining data-driven insights with a deep understanding of the luxury market, our approach ensures elevated brand presence and sustained retail success.

Client Experience / Activation

We believe that crafting impactful experiences is all about glorifying & optimising the brand’s image and business goals.

WAW’s method focuses on five key pillars: strategic framework, experience building blocs with supporting brand storytelling, customer journey, creative and commercial briefs, and selecting top-tier creative talent to bring your vision to life.

CRM / Clienteling

WAW support Maisons in elevating their customer relationships, driving both loyalty and profitability, by crafting tailored CRM strategies (CRM program concept and principles, customer segmentation, data collection, activation formats, ROI measurement…)

Brand Strategy

Brand Platform

In today’s Prestige Wine & Spirits world, owning a distinctive & compelling brand narrative is key to maximise performance.

WAW support brands in crafting proprietary and impactful brand discourses that spark powerful customer emotions and make them instantly recognisable in the competitive Prestige W&S market.

We adopt a pragmatic holistic approach, translating brand platforms into creative guidelines to align all business aspects (product development, communication, distribution, CSR…) and unleash the brand platform’s full potential.

Experiential Signature

The experiential signature is the translation of the brand platform in the eyes of the customer.

It is the emotional and experiential ‘red thread’ that provides coherence to all customers interactions with the brand (physical and digital).

It is a promise of memorable distinctiveness and long lasting impact.

Brand Elevation

WAW empowers prestige brands to strengthen their luxury positioning and performance.

We craft actionable strategies that optimize the value of existing customers while attracting and engaging new qualified prospects.

Our approach enhances both the strength and breadth of your brand—from coherent brand extensions to VIC engagement programs.

Brand Home

Prestige Wine & Spirits, more than any other category, stands at the frontier between product & experiential Luxury.

Whether it’s a historic cellar, family estate, or a Chateau, these assets are more than just places: they are opportunities for unique immersive brand experiences.

WAW guides brands through the strategic, creative, and operational journey of transforming these spaces into iconic landmarks that enhance both image and business performance.

Product Strategy

Market Trends

At WAW, we keep our finger on the pulse of the ever-evolving world of Prestige Wine & Spirits.

We decant the emerging trends of the industry (market dynamics, vinification, viticulture, product innovation, marketing & communication…) to empower brands to ensure continued relevance & success.

Innovation Cycle & New Products

WAW support brands in conceptualizing, structuring and launching their innovation cycle, aligned with brand's heritage and underlying strategic ambition.

We work hand in hand with teams to identify and prioritize initiatives (new product lines, new production / viticulture / vinification techniques, sustainable practices…) pushing the boundaries of excellence & resonating with customers’ expectations, to ultimately strengthen your position in the Prestige W&S landscape.

Offer Diversification

At WAW, we guide brands in exploring & conquering new product territories beyond core offer by identifying legitimate and profitable opportunities, aligned with brand's DNA and supporting business ambitions.

Service Ceremony

At WAW, we craft bespoke service ceremonies (rituals, proprietary glasses and service props…) to elevate every customer interaction into a memorable brand experience.

We ensure the service ceremony glorify the unique DNA of the Maison while leveraging commercial efficiency.

These rituals are constructed to be implemented across brand’s entire network, yet include variations to account for key markets/touchpoints specificities.

WAW Way of Working

Cross-Sectors Expertise

In-depth knowledge of Wines & Spirits, encompassing intricate product & processes complexities and industry-specific challenges

Comprehensive insights into the Luxury sector, its sophisticated clientele and its unique Image, business & operational paradigms

Operational & Pragmatic Business Acumen

Our approach is grounded in practical, results-driven strategies at the service of both HQ and Maisons teams.

We deliver actionable insights that drive tangible business outcomes, ensuring our solutions are not just theoretical but implementable and effective

Bespoke Strategic Solutions

We recognize that each brand in the luxury wines and spirits sector has its own unique heritage, challenges, and aspirations.

Our tailored consulting approach ensures that every strategy we develop is meticulously crafted to fit the specific needs and goals of your Maison, fostering authentic growth and sustainable long-lasting success

We Are WAW Wine Wise Wild Wired Willful Women

at welcome@wearewaw.com or call + 33 6 65 73 42 47