Who We Are
WAW Manifesto
We are WAW, and we believe in creating actionable strategies that empower Prestige Wine & Spirits to thrive.
At WAW, we don’t just offer advice; we craft tailored solutions that resonate with the unique DNA of each Maison we serve. Our expertise in the prestige Wines & Spirits sector, combined with a rich understanding of International Luxury, allows us to transform complex challenges into clear, strategic roadmaps that lead to real business growth.
We believe in clarity.
In an industry as intricate as Wines & Spirits, the key to success lies in understanding the full scope of market dynamics. We clarify the ‘ins & outs’ of industry trends and challenges, grounding our strategies in relevant data points and market intelligence. Whether we’re navigating the nuances of terroir, product innovation, or customer experience, our insights are always backed by evidence—giving you the clarity and confidence to make informed decisions.
We believe in solid, business-focused insights.
Our approach goes beyond surface-level analysis. We identify strategic, actionable insights that help you reflect on the critical issues affecting your business. From optimizing product portfolios and crafting compelling brand platforms to enhancing customer experiences and designing D2C strategies, our solutions move the needle and drive tangible results. Every recommendation we make is tailored to ensure it can be seamlessly executed by your teams, driving both short-term impact and long-term success.
We believe in action.
Luxury is about more than just image—it’s about creating value & values that lasts. At WAW, we are committed to delivering strategies that are not only visionary but also operational. We work closely with your teams at both the Headquarters and Maison levels to ensure that our solutions are pragmatic and fully aligned with your business goals. From strategic frameworks to implementation roadmaps, we provide end-to-end support to help you turn strategy into action.
WAW Team
At WAW, our team brings together complementary expertise from the Wines & Spirits industry and luxury strategy consulting.
We combine deep sector knowledge, strategic & business acumen, and entrepreneurial experience to deliver tailored solutions for prestige brands.
Our multidisciplinary approach allows us to understand and address the complex challenges facing luxury Wines & Spirits businesses.
Know more
Louise Villepelet
Expert in Luxury Strategy Consulting
With over a decade of high-level experience focused on the luxury sector. Louise’s multi-disciplinary background, including degrees from HEC (MBA), Cambridge University, and Paris Panthéon Assas, spans luxury Strategic Consulting, and private equity, providing her with a holistic approach to strategic growth and brand elevation
As a former manager at Kearney, Louise led transformative projects for major global brands in retail, consumer goods, and luxury. She also spent five years at MAD, the premier luxury strategy consulting firm, advising iconic French and international houses, particularly in the wines & spirits sector. Her expertise covers D2C strategy, client experience, retail excellence, and internal/external growth, driving significant performance improvements for luxury Maisons.
Before consulting, Louise practiced law in Private Equity at Linklaters LLP in London and Paris, developing a strong foundation in corporate growth, mergers, and acquisitions.
At WAW, she leverages her deep understanding of luxury strategy to guide prestige wines & spirits brands in developing customer-centric strategies that enhance brand desirability, optimize retail experiences, and build sustainable business models.
Anne-Claire d’Izarny-Gargas
Global Expert in Wines & Spirits
Anne-Claire has 15 years of experience spanning entrepreneurship and the W&S industry. An ESSEC graduate and WSET Diploma holder, she combines deep oenological expertise with a keen ability to navigate the complexities of the global wine market.
Anne-Claire’s career began in marketing and communication at Moet Hennessy Europe before she transitioned into entrepreneurship. She founded and successfully sold two niche high-end brands, honing her skills in product innovation and market expansion strategies. This journey sharpened her ability to create value and drive growth by blending product and brand development.
Her passion for wine has led her to blind tasting competitions as well as to explore more than 30 wine regions globally, deepening her understanding of terroir, winemaking techniques, and regional market dynamics.
At WAW, Anne-Claire leverages this wealth of experience to craft bespoke strategies that elevate prestige wines & spirits brands, ensuring both product and positioning resonate with discerning global consumers.
We Are
Contact us to explore strategic solutions for your brand.
at welcome@wearewaw.com or call + 33 6 65 73 42 47
